In honour of the strongest sales growth in three past years, I thought I would write about Estée Lauder. However - like with all my blogposts - I will add my so called 'Waldorf-Touch' (no, that is not really a thing and I totally just made it up, but I might continue using it).
A simple introduction to the Waldorf-Touch:
The Waldorf upper-east-siders dictionary describes the Waldorf-Touch as follows
- once every 1-2 weeks, the writer of Waldorf Dreams, selects one brand and writes about it in her brands and ads series. Instead of just linking high end products and talking about the price, the writer takes a brand, puts it under the magnifying glass and presents to you the result of many years of hard work, architecture, tradition, beauty and luxury that make a brand unique.
*clears throat and stops speaking in proper British accent*
Estée Lauder - born Josephine Esther Mentzer in 1908 - was a businesswoman from America - who co-founded her perfume empire with her husband Joseph Lauter.
In the year 1998, the Time magazine included Estée Lauder in the list of the '20 most influential business geniuses of the 20th century'.
Estée was her nickname when she was a little girl. Later she decided to put a accent mark on the 'e' to make the name sound more French. More chic.
Her story started when she started helping her uncle Dr. John Schotz in his business. Her interest for beauty, creams and fragrances increased as she watched her uncle create his products. She named and sold her uncles blends under the names like: 'Super Rich All-Purpose Cream' or 'Six-In-One Cold Cream' to local beauty shops, resorts and beach clubs.
In the year 1953, Lauder introduced her first fragrance: Youth-Dew, a bath oil which also doubled a perfume. Women started bathing in that oil instead of putting perfume on.
The product sold over 50.000 bottles in the first year. The number jumped to 150 million by 1984.
During the recording of a documentary about her life called: Estée Lauder: 'The Sweet Smell of Success' in the year 1985, Estée Lauder said:
"I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."
THE ESTÉE LAUDER LOGO
The companies logo is easily recognisable and its simple style reflects the companies elegant brand image. Elegance is also reflected in the colour choice of the font, as the colour white stands for purity, luxury and nobility.
Furthermore, the colour white is considered to be the colour of perfection. The dark blue/navy background stands for imagination, expansiveness, trust and loyalty, which the company wants to be associated with.
The German type designer - Herman Zapf - created the font which the brand uses for its logo. The name of the font is 'Optima Medium', however, slight differences between fonts can be found.
I hope you liked my little homage to Estée Lauder. What is your favourite brand logo?
Remember, nothing happens by accident. If a brand uses a specific colour, then there is a very good reason behind it.
Gianni Versace - born in Reggio di Calabria in Southern Italy - connected fashion and art. His designs were glamorous and unconventional.
Fuelled by the passion for his craft, Gianni redefined the world of fashion. He was inspired by architecture and classical art, which he always included into his designs. Greek mythology along with Hellenic heritage were the things that inspired him as Reggio di Calabria was collonized by the Greeks and those left their marks all over the city.
Many of you might now know what the Versace logo actually is and this is why I am writing this blogpost. The Versace logo is representing the head of Medusa - golden-haired and beautiful mythical character - one of the three Gorgons in the greek mythology.
Medusa and Poseidon (Romans call him, Neptune) had children together: Chrysaor and Pegasus. Medusa was the only mortal Gorgon and her head can also be found on the flag of Sicily.
Due to the fact that Poseidon and Medusa had intercourse - other sources claim that he raped her - in a temple to Athena, Athena decided to turn her into an ugly monster that would turn everyone who looked into her eyes into stone.
Pegasus - flying horse in Greek mythology - son of Poseidon and Medusa
Gianni Versace’s representation of Medusa is based on the power, strength and beauty of the mortal beauty.
The Versace logo stands for the brands desire to cherish traditions while being original and innovative. Versace’s logo does not depict Medusa with snakes for hair, but rather displays her as a olden-haired beauty. Her eyes remain hollow.
The logo is encircled by a ring of Greek keys - a type of pattern - that looks like a maze. This again, fits perfectly into the greek mythology theme. below you can see the Mansion Casa Casuarina, which was owned by Gianni Versace.
... As I have just started blogging 5 weeks ago and I am still figuring out how that works and what to write, I thought to myself: screw that, be different. So instead of blogging about the same old Clinique Dramatically Different Cream, I thought I would blog about things that you probably do not know, but might be interested in.
You might not know that one of the greatest copywriter of all time is Jane Mass. Jane who? Jane what? Trust me, you will know what I am talking about in 2 seconds. Jane Maas - while working for Ogilvy & Mather (omg imagine working for Ogilvy #goals) - created the famous “I ♥ NEW YORK“ slogan which can be found everywhere. On everything. In every country.
You might know the series Mad Men and if you do not know it, you should definitely stop everything and watch it. In that series they actually pretended that a man invented the world famous slogan, but like most of the things in history, it was invented by a woman. Nevertheless, Mad men is a great show which represents fictional business life at Madison Avenue during the 60’s or in other words makes you wanna work in advertising using a typewriter in New York City.
One year ago I bought a few "used vintage books" over Amazon and one of the books was written by Jane Maas. When the books arrived I was feeling very fancy because I finally had a few vintage books, so I opened the Jane Maas book and what was inside? Exactly, it had a short handwritten text and her signature in it. I must treasure that book forever.
If you are also interested in Jane Mass, but do not know how to get your hands on a vintage copy, you could just buy her current book: Mad Women, which tells the other side of life in Madison Avenue during the 1960's.
So the next time someone asks you who your role-model is, don't say Kim Kardashian, say Jane Maas.
In 1950s, the men who were fighting in the war came back home and the women were able to take back their roles as a mother and housewife. Women during the World War 2, had been working in factories and took over all the jobs that men would normally do. After the war women wanted to be feminine, they wanted to put on make-up and they wanted to wear feminine clothes that would show off their curves. Back then they used the term "childbearing hips", which today is not seen as a compliment anymore.
Women in the 1940's and 1960's took time to create their every day beauty routine and it was considered normal to put on your lipstick before your husband comes home. All of that lead to the massive increase in childbirth or also known as the baby-boom. According to statistics, 3.4 million babies, 20% more than in the previous year were born in the year 1946.
Back then Audrey Hepburn, Grace Kelly, Elisabeth Taylor and the unforgettable Marilyn Monroe were the role models of the everyday women.
As companies and advertisers noticed that the women - the housewife - does all the shopping, they stared creating advertisements and packaging that would attract women. They would target women even when it came to the purchase of male deodorant and beer, as women were the ones buying if for their husbands.
Towards the end of the 1950's a new product was launched which helped the women to make their own decisions regarding their career and body. The birth control pill had a huge impact on the society and made it possible to decide whether one wants to have children or not. Many young women went to college and did not run straight into the marriage.
In the 60's the youth finally had disposable income and they they spent it on beauty and fashion - just like we do today. Some of the icons of that time were: Twiggy and Birgit Bardot. The 60's were the years where women started to raise their voice, fight for equality and against the objectification of their bodies.
I hope you liked my little summary. What do you think?
As I work in Online Marketing I have to change the websites that I am in charge of frequently. We do have a tech-team, however, I know a bit of HTML myself and this is why I thought that I would share a few colours and their hex code. You probably know how there are either little squares of colour that you can chose from in the back end of your website, or, alternatively, you can "mix" your own colour. I do not know about you, but every-time that I try to mix a colour, it end up having a grey hue, or it just does not look right.
I did a bit of research and found the codes of a few colours that you might like and I will list them all below. So the next time you can not find the perfect colour, just look it up. If it does not change to your chosen colour, try typing it :) then it works right away. Enjoy!
I hope that this can help you a little. If you would like me to list the codes for specific colours like all pinks, or all blues, then I am happy to that.
Some of you might know that I did my Bachelor in International Business Management and my Masters of Science in Marketing... I must admit that I miss doing my research and writing and that is why I thought that I would just share with you things that I have found out in the past years and things that will find out in the future. My Masters Thesis was focused on Luxury Brands and the narratives and storytelling behind them... bla bla.. I won't bore you with academic stuff and just tell you interesting things about your favourite brands :) enjoy!
Gabrielle Chanel. Source: CHANEL (2013)
Our all time favourite brand is of course CHANEL. In my opinion there is so much that we can learn from CHANEL, no matter whether you work in Marketing or in any other field. CHANEL'S story begins with: ‘Once upon a time there lived a little girl who hid her humble origins and preferred to invent her own legend’ (Inside Chanel, 2013). When it comes to the brand CHANEL, it is crucial to understand Gabrielle Chanel's struggles and her attitude towards the world. Gabrielle had to put in a lot of hard work in order to get her brand where it is today. ‘Chanel is not just another luxury fashion brand. It’s a philosophy, a state of mind, a statement, a label, worn with pride to say to the world: “I’ve arrived”’ (Kattan, 2013).
Coco Chanel - a woman who revolutionised fashion and transformed the female silhouette, allowed women to move with liberty. The high level of uncertainty avoidance, made it hard for Gabrielle to succeed, but her goal was set and she did it anyway.
Mademoiselle – as Coco Chanel was called – is the common thread that ties together the history, present and future of the House of Chanel. Mademoiselle still plays an important role, even though Karl Lagerfeld is continuing walking in her footsteps and reinventing the brand.
Today the brand stands for eternal style, elegance and is an example of a classic beauty.
To be continued..
What do you think?
I want to create a series of blogposts about brand logos and their meaning. In my Masters Thesis I analysed a few logos and I enjoyed it very much, so I thought why not continue?
Some of our favourite bands are easily recognisable through their logo, but have you ever asked yourself for what the crocodile in Lacoste stands or why the Chanel logo consists of two C’s?
Today I will bring you the answers and some interesting facts about famous brands.
Designed in 1925 by Coco Chanel, the logo has not been changed ever since. Today it is one of the most recognisable brand symbols in the world. The two 'C' - one facing forward and the other facing backward, are the symbol of elegance and eternal style.
Chanel chose the two C’s because she was allegedly inspired by her visit to the Château de Crémat in Nice, France, Others claim that the logo was inspired by the convents and church floors of the Abbey of Aubazine, where she grew up as a little girl. In case you did not know it yet, you can find the Chanel logo on every lamp post in Westminster in London, as Chanel was in love with the Duke of Westminster – and even though she never became a Duchess – he payed a homage to Chanel, by putting her logo on every lamp post in Westminster. So the next time you walk by a lamp post with her logo, remember the Queen of Paris.
Founded in 1933 by the tennis player René Lacoste and André Gillier the brand created Polo shirts that could be worn while playing tennis.
The sports gear back then was really heavy and thus not really made for sports. René Lacoste created the famous polo shirt with a collar that can be put up, in order to protect the neck from the sun. Furthermore, the Polo shirts were longer, thus they could be tucked into the pants and they would stay tucked, even when the player was running around.
The crocodile simply symbolises, René Lacoste, as he was called the crocodile after “eating up” his competitors.
This blog will act as a diary during my first few months in the grown-up-working-world. Proper work. I got a job in London. A real job where you have to get up early in the morning and come home very late. Ok, no that late.. around 7PM, so you can still do all the fun things like.. getting a iced-dairy-free-caramel-late-with-extra-caramel at 8:45PM even-though you should go to bed at 10PM.
I know that I probably should not be excited about getting up at 6:45AM, but there is something about the smell of freshly brewed coffee and possibilities that gets me out of bed every time. I prefer mornings over evenings and breakfast over dinner. Light over darkness… I think you get the idea.
So you might ask yourself how a girl - like me - got a job in London City? Well, apart from having excellent grades, it took me 3 weeks, 107 applications, 5 face-to-face interviews, a lot of persistence and a really good deodorant. Trust me, the London Underground is the last place you wanna be.
When you are in your last month of college and start looking for jobs, do not give up! People will be rude. They will say no and they will try to bring you down and make you feel like you do not deserve to be successful, because you do not have 12456 years of experience. Do not let them bring you down. You know what you are capable of and you know what you deserve and do not settle for less! My recommendation is to work hard. Believe in yourself and trust your abilities. Your time will come and you will shine. Trust me.
Sometimes you confuse your needs. You don’t need a boyfriend.
You need a black dress, white pearls and red lipstick.
& a drink.
Disclaimer. I do not own any of these images on this blog unless noted. Please follow link for artist/owner.