I want to create a series of blogposts about brand logos and their meaning. In my Masters Thesis I analysed a few logos and I enjoyed it very much, so I thought why not continue?
Some of our favourite bands are easily recognisable through their logo, but have you ever asked yourself for what the crocodile in Lacoste stands or why the Chanel logo consists of two C’s?
Today I will bring you the answers and some interesting facts about famous brands.
Designed in 1925 by Coco Chanel, the logo has not been changed ever since. Today it is one of the most recognisable brand symbols in the world. The two 'C' - one facing forward and the other facing backward, are the symbol of elegance and eternal style.
Chanel chose the two C’s because she was allegedly inspired by her visit to the Château de Crémat in Nice, France, Others claim that the logo was inspired by the convents and church floors of the Abbey of Aubazine, where she grew up as a little girl. In case you did not know it yet, you can find the Chanel logo on every lamp post in Westminster in London, as Chanel was in love with the Duke of Westminster – and even though she never became a Duchess – he payed a homage to Chanel, by putting her logo on every lamp post in Westminster. So the next time you walk by a lamp post with her logo, remember the Queen of Paris.
Founded in 1933 by the tennis player René Lacoste and André Gillier the brand created Polo shirts that could be worn while playing tennis.
The sports gear back then was really heavy and thus not really made for sports. René Lacoste created the famous polo shirt with a collar that can be put up, in order to protect the neck from the sun. Furthermore, the Polo shirts were longer, thus they could be tucked into the pants and they would stay tucked, even when the player was running around.
The crocodile simply symbolises, René Lacoste, as he was called the crocodile after “eating up” his competitors.
Sometimes you confuse your needs. You don’t need a boyfriend.
You need a black dress, white pearls and red lipstick.
& a drink.
Disclaimer. I do not own any of these images on this blog unless noted. Please follow link for artist/owner.