As I work in Online Marketing I have to change the websites that I am in charge of frequently. We do have a tech-team, however, I know a bit of HTML myself and this is why I thought that I would share a few colours and their hex code. You probably know how there are either little squares of colour that you can chose from in the back end of your website, or, alternatively, you can "mix" your own colour. I do not know about you, but every-time that I try to mix a colour, it end up having a grey hue, or it just does not look right.
I did a bit of research and found the codes of a few colours that you might like and I will list them all below. So the next time you can not find the perfect colour, just look it up. If it does not change to your chosen colour, try typing it :) then it works right away. Enjoy!
I hope that this can help you a little. If you would like me to list the codes for specific colours like all pinks, or all blues, then I am happy to that.
Some of you might know that I did my Bachelor in International Business Management and my Masters of Science in Marketing... I must admit that I miss doing my research and writing and that is why I thought that I would just share with you things that I have found out in the past years and things that will find out in the future. My Masters Thesis was focused on Luxury Brands and the narratives and storytelling behind them... bla bla.. I won't bore you with academic stuff and just tell you interesting things about your favourite brands :) enjoy!
Gabrielle Chanel. Source: CHANEL (2013)
Our all time favourite brand is of course CHANEL. In my opinion there is so much that we can learn from CHANEL, no matter whether you work in Marketing or in any other field. CHANEL'S story begins with: ‘Once upon a time there lived a little girl who hid her humble origins and preferred to invent her own legend’ (Inside Chanel, 2013). When it comes to the brand CHANEL, it is crucial to understand Gabrielle Chanel's struggles and her attitude towards the world. Gabrielle had to put in a lot of hard work in order to get her brand where it is today. ‘Chanel is not just another luxury fashion brand. It’s a philosophy, a state of mind, a statement, a label, worn with pride to say to the world: “I’ve arrived”’ (Kattan, 2013).
Coco Chanel - a woman who revolutionised fashion and transformed the female silhouette, allowed women to move with liberty. The high level of uncertainty avoidance, made it hard for Gabrielle to succeed, but her goal was set and she did it anyway.
Mademoiselle – as Coco Chanel was called – is the common thread that ties together the history, present and future of the House of Chanel. Mademoiselle still plays an important role, even though Karl Lagerfeld is continuing walking in her footsteps and reinventing the brand.
Today the brand stands for eternal style, elegance and is an example of a classic beauty.
To be continued..
What do you think?
I want to create a series of blogposts about brand logos and their meaning. In my Masters Thesis I analysed a few logos and I enjoyed it very much, so I thought why not continue?
Some of our favourite bands are easily recognisable through their logo, but have you ever asked yourself for what the crocodile in Lacoste stands or why the Chanel logo consists of two C’s?
Today I will bring you the answers and some interesting facts about famous brands.
Designed in 1925 by Coco Chanel, the logo has not been changed ever since. Today it is one of the most recognisable brand symbols in the world. The two 'C' - one facing forward and the other facing backward, are the symbol of elegance and eternal style.
Chanel chose the two C’s because she was allegedly inspired by her visit to the Château de Crémat in Nice, France, Others claim that the logo was inspired by the convents and church floors of the Abbey of Aubazine, where she grew up as a little girl. In case you did not know it yet, you can find the Chanel logo on every lamp post in Westminster in London, as Chanel was in love with the Duke of Westminster – and even though she never became a Duchess – he payed a homage to Chanel, by putting her logo on every lamp post in Westminster. So the next time you walk by a lamp post with her logo, remember the Queen of Paris.
Founded in 1933 by the tennis player René Lacoste and André Gillier the brand created Polo shirts that could be worn while playing tennis.
The sports gear back then was really heavy and thus not really made for sports. René Lacoste created the famous polo shirt with a collar that can be put up, in order to protect the neck from the sun. Furthermore, the Polo shirts were longer, thus they could be tucked into the pants and they would stay tucked, even when the player was running around.
The crocodile simply symbolises, René Lacoste, as he was called the crocodile after “eating up” his competitors.
This blog will act as a diary during my first few months in the grown-up-working-world. Proper work. I got a job in London. A real job where you have to get up early in the morning and come home very late. Ok, no that late.. around 7PM, so you can still do all the fun things like.. getting a iced-dairy-free-caramel-late-with-extra-caramel at 8:45PM even-though you should go to bed at 10PM.
I know that I probably should not be excited about getting up at 6:45AM, but there is something about the smell of freshly brewed coffee and possibilities that gets me out of bed every time. I prefer mornings over evenings and breakfast over dinner. Light over darkness… I think you get the idea.
So you might ask yourself how a girl - like me - got a job in London City? Well, apart from having excellent grades, it took me 3 weeks, 107 applications, 5 face-to-face interviews, a lot of persistence and a really good deodorant. Trust me, the London Underground is the last place you wanna be.
When you are in your last month of college and start looking for jobs, do not give up! People will be rude. They will say no and they will try to bring you down and make you feel like you do not deserve to be successful, because you do not have 12456 years of experience. Do not let them bring you down. You know what you are capable of and you know what you deserve and do not settle for less! My recommendation is to work hard. Believe in yourself and trust your abilities. Your time will come and you will shine. Trust me.
Sometimes you confuse your needs. You don’t need a boyfriend.
You need a black dress, white pearls and red lipstick.
& a drink.
Disclaimer. I do not own any of these images on this blog unless noted. Please follow link for artist/owner.