Gianni Versace - born in Reggio di Calabria in Southern Italy - connected fashion and art. His designs were glamorous and unconventional.
Fuelled by the passion for his craft, Gianni redefined the world of fashion. He was inspired by architecture and classical art, which he always included into his designs. Greek mythology along with Hellenic heritage were the things that inspired him as Reggio di Calabria was collonized by the Greeks and those left their marks all over the city.
Many of you might now know what the Versace logo actually is and this is why I am writing this blogpost. The Versace logo is representing the head of Medusa - golden-haired and beautiful mythical character - one of the three Gorgons in the greek mythology.
Medusa and Poseidon (Romans call him, Neptune) had children together: Chrysaor and Pegasus. Medusa was the only mortal Gorgon and her head can also be found on the flag of Sicily.
Due to the fact that Poseidon and Medusa had intercourse - other sources claim that he raped her - in a temple to Athena, Athena decided to turn her into an ugly monster that would turn everyone who looked into her eyes into stone.
Pegasus - flying horse in Greek mythology - son of Poseidon and Medusa
Gianni Versace’s representation of Medusa is based on the power, strength and beauty of the mortal beauty.
The Versace logo stands for the brands desire to cherish traditions while being original and innovative. Versace’s logo does not depict Medusa with snakes for hair, but rather displays her as a olden-haired beauty. Her eyes remain hollow.
The logo is encircled by a ring of Greek keys - a type of pattern - that looks like a maze. This again, fits perfectly into the greek mythology theme. below you can see the Mansion Casa Casuarina, which was owned by Gianni Versace.
Sometimes you confuse your needs. You don’t need a boyfriend.
You need a black dress, white pearls and red lipstick.
& a drink.
Disclaimer. I do not own any of these images on this blog unless noted. Please follow link for artist/owner.