I have been working with Facebook and Instagram Ads for a while now and every now and then Clients ask me to break down the different ad formats that are available on Facebook, so that they can present it in-front of other stakeholders that might not be as familiar with Social Media Advertising. Today I will talk.. ehm .. write about Carousel Ads on Facebook & Instagram. Enjoy!
Creative Specs & Technical Requirements
You can find out more about Carousel Ads & the creative specs & requirements here or alternatively you can contact your Facebook Rep.
About Carousel Ads
If you are new to Social Media Advertising and you have no idea what I am talking about, then do not leave! Stay, read & you will understand it. It is not that complicated.
In summary: Carousel Ads showcase multiple images and headlines within one Ad at no extra cost for the advertiser. Simple, right?
What do Carousel Ads Look Like?
Below is an example of what Carousel Ads look like.
Pros of Carousel Ads
Cons of Carousel Ads
Carousel Ads vs. Single Image Ads On Facebook and Instagram
Facebook and Instagram both serve their purpose as a channel, Instagram is normally known as the “awareness” platform where users are inspired to travel and Facebook to influence purchase decisions. Carousel Ads stand out more on Facebook and it is clear to the user that she/he is looking at an ad, as there is no organic way of posing images in that format. On the other hand, the possibility that the user will find something that she/he likes is higher with Carousel Ads, as they are showcasing multiple options.
Generally, Carousel ads have a higher avg. CTR than Single Image ads on Instagram, as the Carousel format is native to Instagram and users usually post multiple images at once. Furthermore, images are the focal point on Instagram, so it is not a surprise that the users engaged with Carousel posts more.
What are you waiting for?
Go & create your first Carousel Ad today BUT remember, images that consist of more than 20% text may experience reduced delivery.
Sometimes you confuse your needs. You don’t need a boyfriend.
You need a black dress, white pearls and red lipstick.
& a drink.
Disclaimer. I do not own any of these images on this blog unless noted. Please follow link for artist/owner.